City of Raleigh
The Problem
Raleigh approached MRM/Hugo & Cat with concerns that its municipal website wasn’t meeting residents’ and business owners’ needs. Content was hard to find, most users weren’t getting what they wanted from the site, and it lacked a distinct voice that conveyed the city’s small-town charm and big-city advantages.
The Solution
I was brought in to evaluate the site’s existing content and develop strategy recommendations for new page templates.
I conducted a qualitative content audit to document navigation, structure, and composition issues, and organized these findings into strategic pillars to provide the foundation for the content recommendations. I also examined site analytics to identify big picture trends and problem areas.
The insights were shared with the client, and they shaped the revised content and experience designs.