State of Alaska
Department of Health
The Problem
The Alaska Department of Health’s website suffered from content findability issues, inconsistent design and tone, and outdated information. This resulted in a fragmented, frustrating user experience.
During discovery, we found that each team managed its own section with little centralized governance, leading to one-off page builds, inconsistent structures, and an experience that felt like a patchwork collection of pieces from different sites.
The Solution
We introduced a unified creative direction and content process, anchored by a large-scale migration to a new Umbraco CMS. This provided centralized control and required content authors to work within standardized templates and guidelines.
I developed the content model, mapped existing pages to new structures, and created comprehensive authoring guidelines to cover writing standards, template usage, image selection, and CMS instructions.
I also led workshops and Q&A sessions to train content creators and business stakeholders. These included comprehensive page rewrites to demonstrate the impact of the new standards.